Supporting our dairy farmers
One thing I believe to be important is the idea that people should be compensated fairly for their work. Exactly how “fair” is defined in this context is a matter of much debate, but I think at the very least, if a person is being paid by someone else for their work, it should not cost that person more to do their work than to not do their work.
Unfortunately our dairy industry has been subjected to some rather unsavoury pricing practices over the last decade or more, with almost-monopolistic large milk distributors putting farmers on contracts which offered them a pittance for their milk and prevented them from seeking a better deal. In some cases farmers were being paid less for their milk than it cost to produce, while the distributors made a profit on it. It hasn’t been entirely the fault of the distributors, as they have been reacting to some extent to market pressures, although those market pressures are largely a result of the distributors going along with the major supermarkets white-labelling milk at unsustainably cheap prices some years ago and consumers getting used to the idea of milk being cheaper than is reasonable. Sadly, while the super-cheap prices of supermarket-branded milk have come up a bit, this has mostly resulted in the supermarkets and distributors not making a loss on the milk, but not resulted in much of the difference flowing through to the farmers.
It is, in my view, vital that our farmers receive the support of the consumers, as a situation where the majority of our farmers decide to give up farming and the farmland is sold off to mega-corporations will only result in lower quality produce, reduced choice of produce, and higher prices in the long run. Farming is difficult work which is essential in order for all of us in metropolitan areas to be able to eat, and while it can be quite profitable, it requires a lot of hard work and perseverance through lean and difficult years in order to reach the good years.
So on the dairy front, I am very pleased to see a growth in the number of farmers who are bypassing some of those almost-monopolistic distributors and distributing their products independently. Even more pleasing is that people are displaying on ongoing willingness to purchase these products, often at a higher price than some of the other brands, even when the cost of living seems to be taking more of a toll on people than usual. I put a lot of this down to the marked difference is quality of product coming from these farmer-owned brands compared to the large distributors. I’m not at all convinced that the major distributors are selling proper milk as it often seems to lack much flavour and in some of the cheaper supermarket-owned brands even seems to be watered down. To compare them to the farmer-owned brands is akin to comparing chalk and cheese, if you’ll pardon the pun.
Here in Canberra there are two farmer-owned brands which are quite prominent. They’re not the only ones but they do seem to be prominent. Tilba Dairy from the New South Wales south coast and Norco from the New South Wales north coast. Probably owing to the distances involved, Tilba products generally have a wider range and volume of products stocked in Canberra, while Norco’s Canberra stockists tend to have less volume and a more streamlined lineup.
When it comes to plain milk, I find unhomogenised milk to be of better quality and taste than homogenised milk. I find the homogenisation process, whereby the milk fat goes through a manufacturing process to more evenly distribute it throughout the milk, reduces the flavour of the milk overall. Having the milk fat essentially sit on top of the milk in the bottle and mixing it yourself upon opening the bottle (a good shake and maybe a pouring back and forth between two bottles does the trick) seems to result in a more flavoursome milk. Norco’s unhomogenised milk used to make its way to Canberra but hasn’t for a couple years, but their homogenised milk still comes down here and is stocked in many supermarkets including Coles and Woolworths, and various local supermarkets and some other places. Watson Takeaway stock and sell it, for example.
Tilba’s unhomogenised milk and homogenised milk, plus a variety of other dairy products are stocked in many of the local supermarkets. I can’t say I have ever seen it in a Coles or Woolworths, but the suburban supermarkets seem to stock it by-and-large. IGA Ainslie and Supabarn Express Watson both definitely stock quite a large amount of it, and sell it quite quickly.
Norco flavoured milk is a bit harder to find in Canberra. IGA Ainslie and Watson Takeaway both stock it. I have heard that other places stock it but I am yet to witness it. I first came across it when I was working in Ingleburn in Sydney as a service station in the suburb stocks Norco flavoured milk. It is remarkably more flavoursome and creamy than the brands owned by some of the major milk distributors and thus much more enjoyable. I like to take it to work with me and so tend to stock up when I have the opportunity.
I’m sure there are other such brands in other parts of the country. I am aware of the Fleurieu Milk Company in South Australia for one, but I encourage you to do some research if you are looking for a farmer-owned brand, because many brands which seem to be local are really just a front for the big distributors. For example, I had believed that Sungold milk, which is common in western Victoria was a locally-owned brand, but in fact it is owned by Saputo, a Candadian-owned company, the same people who inexplicably decided that Coon cheese could no longer be named after its creator because people ignorant of the history of the name thought it meant something else. A quick dig around the website of any milk brand should lead you back to the parent company or give you information about the local farmers who own it, depending on which of those situations applies.
It is very heartening to see these independent milk brands, owned by farmers and delivering consistently high quality products, making such inroads into the market and being received so well by the public. Dairy farmers have been squeezed quite badly by some of the big players for many years and it is fantastic to see the tables starting to turn.
Samuel
2 comments February 28th, 2024 at 05:39am