Free advertising in The Daily Telegraph
April 3rd, 2006 at 09:21am
I don’t know if you spotted The Daily Telegraph on Thursday or not, but the front cover looked like this.
But hang on…zoom in a bit.
What’s that on the rear window of the red car?
Why it’s a sticker with the old 2UE logo on it! Looks like 2UE scored some free advertising on the front cover of a rather popular newspaper. To be fair, I didn’t spot this myself as I don’t usually see The Daily Telegraph, but I did hear Stuart Bocking and Peter FitzSimons talking about it on Thursday morning at around 5am on 2UE and network stations.
I guess it just goes to show that those stickers the radio stations give away are worthwhile after all! Congratulations 2UE!
I just hope they gave the owner of the car, Mark Pataky, some sort of prize, or interviewed him, or both. It wouldn’t have been hard to get in contact with him considering that he is a 2UE listener and they could have simply got one of the announcers to ask him to ring in.
Samuel
Entry Filed under: TV/Radio/Media
19 Comments
1. John B1_B5 | April 3rd, 2006 at 12:09 pm
Really looking forward to getting my “2CC” car sticker !
2. heatseeker | April 3rd, 2006 at 2:54 pm
Lawsie will do anything for a free plug!
3. John B1_B5 | April 3rd, 2006 at 3:58 pm
That’s assuming they HAVE a 2CC car sticker (must give them a call and find out ) .
4. 1000umbrellas | April 3rd, 2006 at 4:21 pm
their advertising budget must be incredible! i wonder how many people will notice the sticker and think “hmmm….i wanna listen to 2UE!”
5. mark | April 3rd, 2006 at 5:34 pm
A bit bemused by this – I can’t imagine anyone’s actually tuning into 2UE after seeing this photo – I know I’m not!
6. Samuel | April 3rd, 2006 at 5:42 pm
John, when I did work experience at 2CC last year, they gave me a bag of goodies at the end of the week, there wasn’t a 2CC sticker, but there was a “Keeping the dream alive” sticker with the valvoline logo and John Laws on it.
1000umbrellas & mark, the post was meant as a joke, I wasn’t suggesting that it was effective or even intentional advertising. I’m sure 2UE don’t send people out into traffic just to get 2UE stickers in newspaper photographs.
7. John B1_B5 | April 4th, 2006 at 12:18 am
Ok ….. I’ll see if I can get one .
8. cunninglinguist | April 4th, 2006 at 11:59 am
Just because there is a radio station sticker on the car, doesn’t mean he is a listener.
9. John B1_B5 | April 4th, 2006 at 1:36 pm
Ok ….. I got it ( they posted it out to me ) . Thanks 2CC . —- I’ll just cut off the “Keep the dream alive” bit and stick just the “2CC” part on the car … haha .
10. Samuel | April 4th, 2006 at 2:38 pm
True cunninglinguist, but you would have to admit that there is a very high probability that he is.
Well done John!
11. John B1_B5 | April 5th, 2006 at 6:38 am
Done ! ( photo coming soon ) .
12. Samuel | April 5th, 2006 at 12:44 pm
I look forward to it!
13. mark | April 5th, 2006 at 2:00 pm
The thing that occurred to me when I saw this Tele cover was that this guy was an early 80s throwback: his dress, haircut and vehicle all seem to come from a bygone era.
14. Samuel | April 5th, 2006 at 6:18 pm
So?
15. John B1_B5 | April 5th, 2006 at 9:30 pm
I’ll break out the digi camera tomorrow and post the pic on “Australia – The Land Down Under” ( it just says “2CC” – Laws has been ‘cut out’ ) .
16. John B1_B5 | April 6th, 2006 at 2:29 pm
Click here to see the 2CC Car sticker —
http://spaces.msn.com/john33805/blog/cns!F2B226DE742C41C9!2470.entry
17. John B1_B5 | April 7th, 2006 at 5:00 pm
Any comments on the 2CC Car sticker ?
18. Samuel | April 7th, 2006 at 5:08 pm
I fixed the link for you John, and the sticker looks good.
19. John B1_B5 | April 8th, 2006 at 7:37 am
Fanks .