April 7th, 2006 at 03:41pm
People who shop at Supabarn, IGA, Shoprite and some other stores would be well aware of “Black & Gold”, one of the many generic in store brands which offers products at generally lower prices than their “brand name” competition, other such generic brands are “Savings” as seen in Coles and some independent stores, “No Frills” as seen in Franklins, and “Home Brand” as seen in Woolworths.
These generic brands often cut down on costs by having very simple, and distinctive labeling, which is usually almost entirely text based. Black & Gold are currently in the process of changing their labeling from their old distinctive “yellow label with black text” design, as seen here:
It is quite possible (and probable) that Black & Gold have already made the transition to the newer labeling on all of their products and it is just taking time for the stores to sell off the old stock. I will miss the old simple label design, but the new one is a refreshing change, and gives Black & Gold a slightly more elegant appearance.
It is a good thing that they didn’t remove the yellow background from their labels, as stores would have been fielding complaints from people irate at not being able to find their favourite yellow-labeled products, and would have had to waste staff time pointing people to the new colour scheme.