Canberra Radio Ratings #2, 2009
September 24th, 2009 at 11:48am
Originally filed at 12:13am, September 24
Updates are now complete. All ratings data is below.
Nielsen will release the 2nd and last Canberra radio ratings for 2009 later today and, as usual, I’ll post the results here when they come in.
The figures were sent to radio stations yesterday and some details have leaked. According to Jock’s Journal, 104.7 leads the pack on 18.3% and Mix 106.3 is in 2nd place on 18%. This means that 104.7 have retained first place, but lost audience share, dropping from 20.5%. 666 ABC Canberra have been bumped from 2nd place and have lost audience share, they were on 19%. Mix have climbed from 3rd to 2nd and gained audience, jumping from 16% to 18%.
Unlike the ratings for “metropolitan markets”, the publicly released ratings for Canberra are only overall figures and not shift-by-shift and age group figures, which means those figures get selectively released in the press releases from the stations…and in leaks. So far all that I have heard is a figure which relates to 2CC…apparently the Mark Parton breakfast show, the Steve Price morning show and weekends all increased their audience share, while the Mike Welsh drive show lost audience share. I’m awaiting confirmation of this. (Update: Breakfast audience share didn’t move but the number of listeners went up, and evenings went up as well)
More details to follow.
Update: The ratings are in, and we have shift-by-shift figures as well.
1st: FM 104.7 18.3% (down from 20.5%)
2nd: Mix 106.3 18.0% (up from 16.0%)
3rd: 666 ABC Canberra 16.1% (down from 19.0%)
4th: JJJ 13.5% (up from 8.8%)
5th: ABC Radio National 7.5% (up from 6.9%)
6th: ABC Classic FM 7.4% (down from 7.7%)
7th: 2CC 6.3% (up from 5.6%)
8th: Combined unlisted 5.4% (down from 5.5%)
9th: 2CA 4.1% (down from 5.9%)
10th: ABC NewsRadio 3.4% (down from 4.1%)
Summary since Survey 1, 2005
Gains and losses this survey
JJJ +4.7
Mix 106.3 +2.0
2CC +0.7
ABC Radio National +0.6
Combined Unlisted -0.1
ABC Classic FM -0.3
ABC NewsRadio -0.7
2CA -1.8
FM 104.7 -2.2
666 ABC Canberra -2.9
Gains and losses since Survey 1, 2005
Leaderboard positions since Survey 1, 2005
Click here to download the full Nielsen summary including shift-by-shift and demographic data. (link fixed…my usual trick of uploading to the wrong folder, sorry)
I’ll come back and update this with further details, including a summary of shifts later on. Unfortunately I don’t have any time to do so right now.
Update 3:23pm: OK, back again, and time to go in to detail about the ratings, and as I’m in the unusual position of having a metro-market style report in my possession, I might as well cover the shift-by-shift and demographic figures, albeit without graphs as I’m not going to drastically alter my spreadsheet for what is probably a once off occurrence. This will take a little while so I’ll update the page every few minutes as I go.
Incidentally, I see that the less detailed public report is now online as well.
Weekdays 5:30am-Midnight
1st: FM 104.7 (19.7%)
2nd: Mix 106.3 (18.3%)
3rd: 666 ABC Canberra (16.2%)
4th: JJJ (13%)
5th: ABC Radio National (7.6%)
6th: ABC Classic FM (7.0%)
7th: 2CC (5.9%)
8th: 2CA (3.9%)
9th: ABC NewsRadio (3.4%)
Unlisted: 5%
Weekday Breakfast 5:30am-9am
1st: 666 ABC Canberra (21.0%)
2nd: FM 104.7 (18.8%)
3rd: Mix 106.3 (17.1%)
4th: ABC Radio National (11.5%)
5th: JJJ (9.2%)
Equal 6th: NewsRadio (4.9%)
Equal 6th: 2CC (4.9%)
8th: ABC Classic FM (4.7%)
9th: 2CA (4%)
Unlisted: 3.9%
Weekday Mornings 9am-Midday
1st: Mix 106.3 (21.2%)
2nd: FM 104.7 (16.5%)
3rd: JJJ (14.3%)
4th: 666 ABC Canberra (14.0%)
5th: ABC Classic FM (9.0%)
6th: 2CC (8.5%)
7th: 2CA (5.1%)
8th: ABC Radio National (4.8%)
9th: NewsRadio (2.2%)
Unlisted: 4.4%
Weekday Afternoons Midday-4pm
1st: Mix 106.3 (22.5%)
2nd: FM 104.7 (19.3%)
3rd: JJJ (16%)
4th: 666 ABC Canberra (12.8%)
5th: ABC Classic FM (8.3%)
6th: 2CC (6.0%)
7th: 2CA (4%)
8th: ABC Radio National (3.9%)
9th: NewsRadio (1.7%)
Unlisted: 5.5%
Weekday Drive 4pm-7pm
1st: FM 104.7 (27.1%)
2nd: Mix 106.3 (16.5%)
3rd: 666 ABC Canberra (13.5%)
4th: JJJ (12.4%)
5th: ABC Radio National (7.9%)
6th: ABC Classic FM (7.7%)
7th: NewsRadio (3.5%)
8th: 2CA (3.4%)
9th: 2CC (3.2%)
Unlisted: 4.8%
Weekday Evenings 7pm-Midnight
1st: 666 ABC Canberra (18%)
2nd: JJJ (17.6%)
3rd: FM 104.7 (15.8%)
4th: 2CC (9.7%)
5th: Mix 106.3 (9.4%)
6th: ABC Radio National (8.5%)
Equal 7th: ABC Classic FM (5.5%)
Equal 7th: NewsRadio (5.5%)
9th: 2CA (1.7%)
Unlisted: 8.3%
Weekends 5:30am-Midnight
1st: Mix 106.3 (16.9%)
2nd: 666 ABC Canberra (15.7%)
3rd: JJJ (15.1%)
4th: FM 104.7 (13.6%)
5th: ABC Classic FM (8.9%)
6th: 2CC (7.6%)
7th: ABC Radio National (7.1%)
8th: 2CA (5%)
9th: NewsRadio (3.1%)
Unlisted: 7%
Demographics (age groups), 5:30-Midnight every day
10-17yo
1st: FM 104.7 (47.1%)
2nd: Mix 106.3 (27.2%)
3rd: JJJ (13.8%)
4th: 666 ABC Canberra (3.3%)
5th: 2CA (2.4%)
6th: ABC Radio National (1.8%)
7th: NewsRadio (1.5%)
8th: ABC Classic FM (0.4%)
9th: 2CC (0.3%)
Unlisted: 2.2%
18-24yo
1st: JJJ (40.7%)
2nd: FM 104.7 (37.5%)
3nd: Mix 106.3 (10.2%)
4th: 666 ABC Canberra (2.4%)
5th: 2CC (2.3%)
6th: NewsRadio (1.3%)
7th: ABC Radio National (0.7%)
8th: ABC Classic FM (0.3%)
9th: 2CA (0%)
Unlisted: 4.6%
25-39yo
1st: FM 104.7 (29.6%)
2nd: Mix 106.3 (23.5%)
3rd: JJJ (22.8%)
4th: 666 ABC Canberra (8.6%)
5th: NewsRadio (3.5%)
6th: 2CC (2.7%)
7th: ABC Radio National (2.5%)
8th: 2CA (1.6%)
9th: ABC Classic FM (1.4%)
Unlisted: 3.8%
40-54yo
1st: Mix 106.3 (29.1%)
2nd: 666 ABC Canberra (18.9%)
3rd: FM 104.7 (13.4%)
4th: ABC Radio National (8.3%)
5th: 2CA (6.6%)
6rd: JJJ (6.2%)
7th: 2CC (5.5%)
8th: ABC Classic FM (3.7%)
9th: NewsRadio (3.4%)
Unlisted: 4.9%
55+yo
1sy: 666 ABC Canberra (27.2%)
2nd: ABC Classic FM (18.9%)
3rd: ABC Radio National (14.3%)
4th: 2CC (12.4%)
5th: Mix 106.3 (6.3%)
6th: 2CA (6.1%)
7th: NewsRadio (4.4%)
8th: JJJ (1.6%)
9th: FM 104.7 (1%)
Unlisted: 7.8%
Music Vs Talk
Music 61.3% (up from 58.9%)
Talk 33.3% (down from 35.6%)
Combined Unlisted 5.4% (down from 5.5%)
Music Vs Talk since survey 1 2005
Music Vs Talk: Average per station
Music 12.26% (up from 11.78%)
Talk 8.325% (down from 8.90%)
ABC Vs Commercial
ABC 47.9% (up from 46.5%)
Commercial 46.7% (down from 48.0%)
Combined Unlisted 5.4% (down from 5.5%)
ABC Vs Commercial since survey 1 2005
ABC Vs Commercial average per station
ABC 9.58% (up from 9.30%)
Commercial 11.675% (down from 12.00%)
AM Vs FM
AM 34.0% (down from 37.4%)
FM 60.6% (up from 57.1%)
Combined Unlisted 5.4% (down from 5.5%)
AM Vs FM since survey 1 2005
AM Vs FM average per station
AM 8.50% (down from 9.35%)
FM 12.12% (up from 11.42%)
Company Results
This is a new rating which I have introduced for this survey and produced backdata for, comparing the audience share of the companies who own the radio stations. Participating in the Canberra Ratings are:
Canberra FM Radio (Mix 106.3 and FM 104.7)
Capital Radio (2CC and 2CA)
ABC (666, Radio National, NewsRadio, Classic FM)
ABC 47.9% (up from 46.5%)
Canberra FM Radio 36.3% (down from 36.5%)
Capital Radio Network 10.4% (down from 11.5%)
Combined Unlisted 5.4% (down from 5.5%)
Company Results since survey 1 2005
Compan Results average per station
ABC 9.58% (up from 9.30%)
Canberra FM Radio 18.15% (down from 18.25%)
Capital Radio Network 5.20% (down from 5.75%)
Samuel
Entry Filed under: Canberra Stories,TV/Radio/Media
2 Comments
1. dave1 | September 24th, 2009 at 4:55 pm
Thanks for the results Samuel.
The ratings dont lie, but I find it hard to believe that 2CC is positioned at 6th on a weekend considering the fact they broadcast the continous call.
It is good to see that people are getting tired of 104.7 and its music library consisting of a single CD of a few mixed songs.
Samuel, how exactly are the polls taken? Do a few researchers ask selected people what they listen to as they enter Belconnen mall???
2. Samuel | September 24th, 2009 at 5:25 pm
That was a marathon…the stuff I can graph is quick and easy to do because the spreadsheet is there, ready to go, just waiting for me to type a few numbers. The extra stuff that I had to work with this time, whilst great to have, was an utter pain.
Dave, the Canberra ratings do bounce around a fair bit which can be partly attributed to the relatively small sample size, and partly attributed to the irregularity of surveys. If we ignored all of the metro surveys except the 2nd and 5th of each year, we may see similar “bouncing”.
Nielsen distribute ratings survey books to households over the course of a few weeks, attempting to distribute them evenly amongst different age groups. From this year in the metro markets, one person in each household receives and book, unlike the previous system whereby everyone in the household received one. I’m not sure if the new approach is being used in regional markets.
Incidentally, you’ll find plenty of people who would argue that asking people entering a shopping mall what station they listen to would be more accurate, however given the complexity of the surveys (you have to nominate a station, be it listed, unlisted or none, for each fifteen minute block of the day), I think the survey system, despite its flaws, is the best system we have.
It could do with a larger sample group, but that costs more money, and I doubt that the station would be willing to fork out enough money to Nielsen to cover the cost.