Samuel's Blog

Canberra Radio Ratings Season 1 for 2007

February 18th, 2007 at 04:44am

Have you noticed that this is appearing on buses again?

What about the big competitions? They’re either underway or about to start…these things can only mean one thing, Canberra’s first ratings period of 2007 starts today and runs for four weeks, ending on March 17. Results are due out on Thursday March 29…but don’t hold your breath!

I haven’t really been paying a huge amount of attention to stations other than 2CC in the last couple weeks, so I don’t really know what they are all doing in terms of competitions. The Mix 106.3 website indicates that they are using the (very tired) secret sound to give away a holiday. The FM 104.7 website says nothing, ditto for 2CA. 2CC have a new website (with about half a dozen errors which I’ve submitted to them for correction), but it makes no mention of their “take the cash or the holiday” promotion. It does, however, indicate that the Capital Radio Network’s webstream project is still on track to happen…eventually…

The local ABC…well who cares, if they, as a non-commercial station are allowed into the commercial radio ratings, and their entry is being funded by taxpayers, then all the community stations should be funded by the government as well…otherwise ABC, but out of the ratings.
Anybody looking for a positive comment about the local ABC station should see their website’s guestbook, which often features the same bloke making trivial positive comments multiple times per day…especially during the ratings period.

Back to the 2CC bus ads for a moment, last time they were used 2CC had a good ratings result, but last time they were used they were up-to-date. Two of the people on the ads are not currently airing on 2CC (Stan Zemanek and Ray Hadley), one of them won’t be back, and the other won’t be heard until the second last day of the ratings period. I suspect that this is the reason why the ads are only on a very small number of buses, and probably won’t be seen ever again (expect on the wall of the 2CC studio).

Dr Karl Kruszelnicki and Mike Welsh in the 2CC Studio

Update: 5:11am 22 February 2007: CORRECTION: The ads being used this year do not contain the face and name of Stan Zemanek. I apologise for any inconvenience my error in reporting may have caused. End Update

As for who will win…well it’s hard to see much changing, FM music on top, AM talk following, and AM music somewhere. I think Mix 106.3 will come out slightly ahead of FM 104.7 (the two are currently tied in first position), Local ABC will stay in third but 2CC will continue to close the gap. About the only surprise packet this ratings period will be 2CA, currently last, but with a format close to one that has carved out a niche for them in the past. Ideally they will at least get ahead of ABC Classic FM, but with no promotion of themselves, I do have to wonder if anybody knows that they have a new breakfast show and a good format.

And despite all of that, best of luck to all involved!

Samuel

Entry Filed under: Canberra Stories,Entertainment,Samuel's Editorials,TV/Radio/Media

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