Samuel's Blog

2GB’s plan for Sydney Cyber Domination

November 21st, 2006 at 06:20am

Hot on the heels of Southern Cross Broadcasting’s launch of “mytalk“, the central hub for all of their radio and television stations (a curious name considering the number of music stations they operate), plus discussion of news, current affairs and programming, 2GB have started the first phase of their plans to run a similar service.

The following job advertisement appeared on Radioinfo on November 15

2GB
Level 1, Building C 33-35 Saunders Street
Sydney
NSW 2009

WEB PRODUCER/MODERATOR
15 Nov 2006
The Macquarie Radio Network (MRN) is looking for an experienced WEB PRODUCER/MODERATOR to fill a casual position.

Moderating content for MRN’s online assets will require an understanding of Talk Radio, as well as a keen interest in news and current affairs.

The successful applicant will possess excellent writing and editing skills, strong attention to detail and an ability to think on your feet.

If you’re interested, send a cover letter, as well as your resume to:

Trevor Long, Assistant Programme Director of Radio 2GB using the link below

Apply for this job via email now

It’s been a very long time since 2GB have had to do anything online to stay ahead of 2UE, who have up until now specialised in poorly maintained websites. The SCB Mytalk website has suddenly jolted 2UE’s online presence into the 21st century, and despite a few teething problems (including the still existing problem where none of the links to regional bulletins on the “news” page are links, and you have to go through “listen live” to watch the news) and a bunch of presenters finding out about the new site from listeners, it seems to be off to a pretty good start.

2GB are obviously putting a fair bit of thought and effort into their offering, hopefully it will turn out well…and if it does, it will be very interesting to see the two stations extend their intense rivalry to the Internet.

It is interesting to note that 2GB started offering video news bulletins and a few video podcasts a while back, and Southern Cross have decided to rehash their regional television news updates on Mytalk, and a few days ago Macquarie Radio Network (owners of 2GB and 2CH…and not part of a bank of a similar name) bought digital video and film production company, PixelMill Films. Admittedly it is part of a plan which started in September, but it is interesting to see all of this action in the couple weeks after SCB’s Mytalk was launched…interesting coincidence? Or “hurry up and get this online before they [SCB] get too far ahead”?

Samuel

Entry Filed under: TV/Radio/Media

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