Another use for nasal sprays Mondays with Maritz: The Daylight Savers

Apple Vs Woolworths

October 7th, 2009 at 11:15am

Apple’s shareholders might want to go and buy shares in law firms, because the lawyers are the only likely winners in a bizarre case like this.

WOOLWORTHS insists its new logo is a stylised W, or a piece of fresh produce; Apple thinks it is an apple, and the California-based technology company wants to stop Australia’s largest retailer from using it.

Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and products, arguing it is too close to its own.

Apple will have to convince IP Australia, the federal government agency that governs trademarks, to knock back Woolworths’s application – first filed in August last year – to trademark its logo.

Now, even if Woolworths do decide to go in to selling their own computers, do you really think anybody will confuse the Woolworths logo (left) for the Apple logo (right)?
Woolworths logo and Apple logo

Didn’t think so.

Personally I can’t stand the new Woolworths logo as I was a fan of the old logo:
The old Woolworths logo
However the new logo is similar to their really old logo which I’m having trouble tracking down at the moment, and that alone should give Woolworths enough of an historical precedent to knock Apple’s challenge on the head.


Entry Filed under: Bizarreness,General News,Samuel's Editorials

Print This Post Print This Post


October 2009
« Sep   Nov »

Most Recent Posts

Search Blog or Web


Ads By Google

Blix Theme by Sebastian Schmieg and modified for Samuel's Blog by Samuel Gordon-Stewart.
Printing CSS with the help of Martin Pot's guide to Web Page Printability With CSS.
Icons by Kevin Potts.
Powered by WordPress.
Log in