March 30th, 2007 at 03:09pm
I’ll write the statistical rundown shortly (some time in the next 24 hours), but first an opinion piece.
Canberra’s first radio ratings have been released for the year, and I can only say that I’m shocked. The radio station for people without ears has won the ratings (666 ABC Canberra), with 18.5% of the audience.
Somewhat surprisingly Canberra’s two FM music stations did quite poorly…they both lost a fair bit of ground. FM 104.7 down to 18.4% from 22.2%, and Mix 106.3 dropping even further to 18% from 22.2% (they were equal leaders last survey).
2CC lost a little bit of ground, 8.9% from 9.3%, which is interesting considering that the programming is an awful lot better than on 666.
JJJ were next, gaining ground to 8.7% from 7.0%, followed by more strong gains for the ABC, Radio National 8.2% from from 5.8%, and Classic FM 7.3% from 4.8%.
2CA were the only commercial music station to gain, 4.3% from 2.9%. I’ll miss the AFL on 2CA this year, but it’s good to see 2CA gaining ground again.
I can honestly say that NewsRadio being the only ABC station to lose ground does not surprise me, it’s a station designed for 15-30 minute listeners and it requires too much attention for most people. It should have stayed on AM and left room for 2CA to move to FM. NewsRadio dropped to 2.7% from 3.1%.
Unlisted stations attracted an audience of 5%.
The amazing swing towards ABC stations in these ratings, and away from the commercial FM stations, indicates to me that the sample group may not have been particularly similar to the one used last time. Perhaps not enough people are receiving the ratings books for the sample groups to be consistent.
Whilst it is possible that this is an accurate reflection of the radio audience in Canberra, I find the large swings just a bit unusual, and I fail to see how such a large number of Canberrans could all change to the ABC (or any other group for that matter) in the one survey. Perhaps these ratings are truly reflective and previous ones weren’t, perhaps it is the other way around, I don’t know. But what I do know is that if these ratings are accurate, that I live in a town filled with a lot of people who don’t use their ears.
(Statistics to follow)