Samuel’s Footy Tips: Results Samuel’s Footy Tips

“The ads on the bus say 2CC, 2CC, 2CC, The ads on the bus say 2CC on the ACTION Fleet”

May 4th, 2006 at 08:34am

Try singing the title to the tune of “The Wheels On The Bus” and you will get my drift…and it’s all true, 2CC are advertising on the rear of ACTION busses, which is really very clever as the one place where virtually everyone has access to a radio is on the road.
Radio 2CC Ad on ACTION Bus

The photo above is of the 2CC ad on the rear of ACTION bus 999, On Sunday I saw one on 884, and I am reliably informed that there are also 2CC ads on busses 931 & 994, plus many others. “Renault Rider” informs me that the ads are on at least ten busses, and probably more.

Most of the ads are actually on the rear window, but on 999 it is lower for some reason. Interestingly, the current promo for the Mike Jeffreys Breakfast Programme contains a caller informing Mike Jeffreys that he has been following him on the back of a bus and that the only person missing is Mike Frame (factually inaccurate, but we’ll get to that shortly), Mike Jeffreys jokingly suggests to the caller that Mike Frame is running around sticking his own photo on the back of busses. The promo then cuts to a portion of the next traffic report where Mike “Frame in the Plane” Frame tells Mike Jeffreys that there wasn’t any room on the ad after Mike Jeffreys, they then joke about it for a bit and Mike Frame insists that he is a big fan of Mike Jeffreys.

That paragraph is nauseating with all of the Mikes, so I will try and record a copy of the promo which should make the whole thing clearer.

Moving on from that, it is time to scrutinise the ad. I don’t want to be critical as I am pleased to see 2CC finally doing something about getting their name out there, but I feel that a bit of light hearted analysis is good for everybody. I am hopeful that sister station 2CA (with their new format reminiscent of “Mix 106.3”) will follow 2CC’s lead, as I doubt that anybody other than 2CA’s listeners know that 2CA have a new format.

The most notable absence from the ad (other than Framey) is weekday afternoon announcer John Stanley, who is undoubtedly a large part of the lineup, however it is important to notice that they probably could only fit five people on the ad, and that meant throwing their relatively well known NRL commentator into the mix.

What really surprised me was that Stan Zemanek got the all-important centre position, when I have always regarded John Laws as the “big name” of 2CC. Stan does pull in a big audience of loyal fans, but I was surprised to see him getting the middle spot and not Lawsie.

Speaking of Lawsie, why is he next to Mike Jeffreys? It is well known that the two aren’t exactly best friends, but I suppose you could argue that they are two relatively high profile respected commentators on matters of news and politics, and should be grouped together as the “powerful morning duo”.

Having Mike Welsh on the other side of the ad gives listeners a feeling of balanced local broadcasters (Jeffreys on one side of the ad, and Welshy on the other), which seems to work, and having Hadley on the far end does emphasise a commitment to quality NRL coverage.

I would say that choosing the people and positions on the ad would have been a hard choice given the limited space, but I think it works quite well.

Now, time to work out where the images came from. Firstly a recap of what the ad looked like.
Radio 2CC Ad on ACTION Bus

To start with we have the blue “2CC” letters from the 2CC logo in the background.
2CC

Then we have Mike Jeffreys, as seen on his 2CC postcard.
Mike Jeffreys

Then Lawsie as seen in a recent publicity shot, but rotated so that he isn’t leaning over.
John Laws

Next, Stan Zemanek, from a publicity shot he uses on his postcards (source: http://www.sonieland.com/2005_04_01_archive.html).
Stan Zemanek

This is followed by a reversed photo of Mike Welsh (Just like Mike Jeffreys, it is from his 2CC publicity show as seen on his 2CC postcards) to make it look like everyone is huddled around in a minor semi-circle.
Mike Welsh

And finally Ray Hadley. This appears to have come from a 2GB publicity shot, although the only copy I can find of it is a thumbnailed version used on the 2GB homepage.
Ray Hadley

On the whole, I think 2CC have made a very smart move, and I hope they reap the rewards. Well done 2CC!

Samuel

Entry Filed under: Canberra Stories,Samuel's Editorials,TV/Radio/Media

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14 Comments

  • 1. John B1_B5  |  May 4th, 2006 at 9:18 am

    Too bad they didn’t put John Stanley in place of Zemanek !

    I notice Welshie is getting a bit ‘thin on top’ .

  • 2. John B1_B5  |  May 4th, 2006 at 11:38 am

    Also, Welshie’s face looks a bit ‘weathered’ (he must spend a lot of time in the sun when he’s not in the studio ) .

  • 3. Chuck A. Spear  |  May 4th, 2006 at 3:11 pm

    Maybe Mike is out of Frame. How long will it be until someone adds a goatee and devil horns to Stan Zemanek?

  • 4. Chuck A. Spear  |  May 4th, 2006 at 3:17 pm

    I would also like to add that they are all male and around the same age. It would be good to see a female or two in that bunch. i would like to see a poster of Virginia Trioli.

  • 5. mark  |  May 4th, 2006 at 5:09 pm

    bunch of middle-aged white men. I guess that’s some people’s thing.

  • 6. Chuck A. Spear  |  May 4th, 2006 at 6:10 pm

    I forget to add my congratulations for a smart advertising campaign. Good on you 2CC!

  • 7. Pandora  |  May 4th, 2006 at 10:27 pm

    Have you read any of Lawsie’s poetry, Sam?

  • 8. wonko the sane  |  May 5th, 2006 at 12:42 am

    A terrifying spectacle. I think I would veer crazily off the road if that poster loomed into my face at a set of lights.

    What do you imagine their hands are doing out of frame?

  • 9. heatseeker  |  May 5th, 2006 at 9:02 am

    I think I’ll put that picture out the front of my house to keep the Jehovah’s Witnesses away … might also do the job for burglars, and those pesky cats that keep taking a dump in the sandpit!

  • 10. heatseeker  |  May 5th, 2006 at 3:11 pm

    Now I know what awaits me at the portals of Hell ….

  • 11. wonko the sane  |  May 5th, 2006 at 4:02 pm

    The five riders of the apocalypse…

  • 12. heatseeker  |  May 5th, 2006 at 7:05 pm

    Perhaps Moses would have inflicted this curse after the death of the first born child if the Egyptians had REALLY pissed him off!

  • 13. Kieran  |  May 7th, 2006 at 1:24 am

    Stan is the best out of all of them, then they guy in the mornings and then lawsies.

    Stan gets the best ratings out of them all I HEARD so i guess he is the most popular or ‘draw card’ so he gets pride in place.

  • 14. Samuel  |  May 7th, 2006 at 1:43 am

    Stan has a large following, most of whom realise that he is an entertainer. He does deserve pride of place, but so do all of them for various reasons. 2CC did a good job with a limited space.

    Just so you know, Mike Jeffreys is 2CC’s breakfast presenter.


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