Stuart Bocking gains ground on Jim Ball: Mid-dawn ratings released
September 25th, 2006 at 12:25pm
The annual Mid-dawn ratings for various capital cities have been released, of particular interest to me is the Sydney Ratings, as they influence Sydney’s mid-dawn programming, whcih in turn affects the programming they relay into Canberra.
2UE’s Stuart Bocking is off to a great start, pulling the station back within 5 points of rival 2GB, 2GB are on 16.9%, 2UE 12.5%, Triple M 9.5%, Mix 106.5 8.8% and NewsRadio 8.1% rounds out the top five. According to RadioInfo, this is the highest score NewsRadio has acheived in mid-dawn, and it’s all to do with “specially programmed” BBC radio, which is broadcast by NewsRadio overnight.
Radioinfo has plenty of info on some of the other capital cities:
In Melbourne Trevor Chappell’s national overnight program on ABC774 is top with 21.7%, followed by 3AW with 20.3%. Nova 100 is third with 10.3%, followed by Gold on 7.7%. NewsRadio does not score as strongly in Melbourne with only 2.8%, while SEN, which broadcasts overnight international sport, scores 4.7%.
In Adelaide talk station 5AA was streets ahead of its rivals on 28.0%. ABC talk station ABC891 was second with 15.0%, followed by SAFM on 11.3 and Mix 102.3 on 9.6%.
Radioinfo’s headline for their article about Mid-Dawn ratings is “Talk top at nights”…and why wouldn’t it be? If you’re listening to the radio in the wee hours, you’re probably not after presenter-free music and ads…you probably want some company, and these ratings show that.
Samuel
Entry Filed under: Samuel's Editorials,TV/Radio/Media
4 Comments
1. Captain Flume | September 26th, 2006 at 1:49 am
What time is dawn in Canberra these days Sam?
If, hypothetically, it was at 6.55am, would the ratings be taken at 6.54.30am, or would it be somewhere in the middle of a mean average spring sunrise time, from the time the top of the sun crests the horizon and the bottom of the orb clearing it?
Would Coonabarrabran be involved?
2. Samuel | September 26th, 2006 at 8:29 am
I believe, for the overnight ratings, it’s an average of the listeners during that period of time.
I should really get Nielsen Media Research on Samuel’s Persiflage to explain the system.
3. Loki | September 27th, 2006 at 1:25 am
Perhaps the rating device is fitted with a selenium meter, which would shut it down as soon as a precisely predetermined ray of light struck it.
I couldn’t imagine there would be have been much progress in this technology since the 1950s, so perhaps John B1_B5 could enlighten us whether he serviced such devices up on Black Mountain during the Golden Days of radio.
4. John B1_B5 | September 27th, 2006 at 9:14 pm
Selenium was very popular in early solid-state rectifiers Loki, but it was gradually replaced by Silicon – both in the areas of rectification and solar cells.