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Strategically located?

Some days some ads bewilder me:
Monaro Highway a strategic location? [1]
(click image to enlarge)

Sure, it’s probably a good strategy to name your business after the place in which it is located…this probably cuts down on confusion, but in terms of the location itself, I don’t really see what is so great about an industrial area which enjoys traffic jams every morning and night of every weekday, much more so than any other industrial area in Canberra.

If it was a military installation like HMAS Harman, remotely located on Canberra Avenue between Canberra and Queanbeyan, then I might understand why it would be considered a “strategic location”…but in this case, I think it’s just false advertising.

Samuel