I noted earlier that I had some not particularly Earth shattering information about Macquarie’s (owner of 2GB and 2CH in Sydney) venture in to Melbourne.
Some information which has come my way from within the Macquarie bunker at Pyrmont says that Steve Price has signed with Macquarie and will take up a spot on their new talk station. The story goes that Price has moved back to Melbourne. No word yet on whether he will take up Breakfast or not. Also no word on when said station will launch or whether it will bump SEN from 1116AM over to 3MP’s existing 1377AM.
Personally, I’d be confused by having a News/Talk station on 1116 in Melbourne. 4BC have that frequency in Brisbane…and I’d be even more confused if the new station were to steal the 4BC ID and call themself “Melbourne’s News/Talk Eleven Sixteen Three Emm Pee”.
This has been rumoured since before Price left 2UE, so it’s not a shock by any means, but it is nice to have some confirmation.