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The next Commercial Radio Australian brand campaign?

You’ve probably heard the ongoing series of ads from Commerical Radio Australia, starring Mark Mitchell as the numbling interviewer who is trying to convince you to advertise or keep advertising on radio. It’s a good campaign and it seems to have worked quite well for them, and as such, if they take the idea from my dream for their next campaign, they’re completely nuts.

The dream started with me being in a studio in a cupboard opening a package…when I opened the package a CD started making noise (without a CD player). The opening monologue from Neil Mitchell (yes, Neil…somebody in dream casting stuffed up and got the wrong Mitchell) told me all about how radio is the perfect medium to let the world know when you lose or find something. This was followed by three callers rambling about how they lost a cat, a tin of sardines and a fruit shop respectively while the Big Brother theme music played in the background. Neil Mitchell then came back on with “Commercial Radio, you lose it, we find it”.

At this point, the dream ended.

With dreams like this, is it any wonder that I have trouble sleeping?