It’s the Limbaugh effect!
Rush Limbaugh has a link to a story on Sweetness and Light  placed at the top of his website, and then asks his listeners to visit his website and click on the link.
It’s a good thing that Rush had a printout of the story to read to his audience, because the website didn’t last long once everyone started trying to visit it. It’s only just starting to recover now, fifteen minutes later.
Update: OK, so maybe “recover” was the wrong word. I can occasionally get the page title to load…nothing else though. End Update
Further Update: Half an hour later, Rush notes that Sweetness and Light is being “bombarded” and gets the key images of the story republished on his own site . End Update