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Today outrates Sunrise for the first time in five years

Finally some good news [1] for Channel Nine Sydney’s news and current affairs department:

Nine’s Today Show outrated it’s Seven rival Sunrise on Friday for the first time in five years.

The Sun Herald reports that Sunrise, which was broadcasting from Melbourne’s Good Friday appeal, was watched by 275,000 viewers on Friday compared to 279,000 watching Today on Nine, which was presented by Lisa Wilkinson, Karl Stefanovic, Mark Ferguson and Andrew Voss.

Today also won Sydney 107,000 to 96,000.

Executive Producer of Today, Tom Malone, told the Sun Herald: “We’ve been slowly closing in on them for 18 months. It’s a small but significant step in the breakfast TV ratings war. This year I think we’re up about 10 per cent and they are down about 10 per cent. We’re really happy, but it’s one day so there’s a lot of work still to do.”

One does have to wonder if the excellent Mark Ferguson has anything to do with the recent gains by Today. I know that I stopped watching Nine News when they booted him in favour of Peter Overton. Peter is a good journalist, but he just doesn’t have the “anchor vibe” in my books.

Anyway, all of this gives me an excuse to run a video I’ve been holding on to for a very long time, just waiting for the right moment.