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Alan Jones leads 2GB to massive victory

The metropolitan radio ratings were released yesterday, and whilst 2GB’s victory might not be the exact definition of “massive” there can be no denying that Alan Jones’ victory in the breakfast timeslot is massive. Alan Jones has almost double the audience of any other breakfast show in Sydney, he commands an extraordinary 19.1%. His nearest rivals 2DAY FM and 702 ABC Sydney both get a 10.9% share, leaving everyone else in single figures.

Ray Hadley’s morning show continues the extraordinary figures, being the only morning show in double digits. Ray Hadley has a 17.8% share, well and truly ahead of 2DAY FM on 9.6% and everyone else on 8.3% and lower.

Overall 2GB leads on 14.3% (a gain of 2.6), followed by 702 ABC Sydney on 10.5% (a gain of 1.1), and 2DAY FM on 9.8% (a loss of 0.2). 2GB had the largest gain, whilst Mix 106.5 had the largest loss (1.4). Much of 2GB’s success can be attributed in a jump from 0.8% to 6.2% in the 10 to 17 year old age group.

A big congratulations is in order for all the staff at 2GB. Incidentally Alan Jones was interviewed by their online news service [1] livenews.com.au. It is well worth a watch…it really looks like Alan is (deservedly) pleased with the win, but not letting it go to his head.

One does have to wonder if Fairfax are questioning the merits of buying 2UE. Every single shift except for the weekend lost ground, some by as much as 35% of their audience.

Full results of the Sydney ratings can be found at http://www.nielsenmedia.com.au/files/sydney108.pdf [2]. Others are as follows:
Melbourne [3]
Brisbane [4]
Adelaide [5]
Perth [6]


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#1 Comment By Tony On March 9, 2008 @ 3:19 am

You can’t believe ratings though, or people’s tastes.
The listeners were probably the armless Australians who can’t change the dial.
Radio ratings, you hear about them but you have trouble believing them.
Or in plain english, rigged.