The results for the final ratings survey before the 3AW/Magic frequency swap [1] are in, with 3AW and Magic both recording gains. This is Melbourne Ratings #3, 2006, for March 26 to April 29 inclusive.
The largest gains went to 3AW (+2.2), Fox FM (+1.0) and Magic (+0.4). The largest losses went to ABC Local Radio (-1.8), Gold 104.3 (-1.6) and Mix 101.1 (-0.5).
| Station | This Survey (%) |
Last Survey (%) |
Change |
| 3AW | 16.7 | 14.5 | +2.2 |
| Fox FM | 11.3 | 10.3 | +1.0 |
| ABC Local Radio | 11.2 | 13.0 | -1.8 |
| MMM | 10.5 | 10.3 | +0.2 |
| Nova | 9.0 | 9.0 | 0 |
| Gold 104.3 | 8.3 | 9.9 | -1.6 |
| Magic | 6.0 | 5.6 | +0.4 |
| Mix 101.1 | 5.1 | 5.6 | -0.5 |
| 3MP | 2.5 | 2.2 | +0.3 |
| ABC Classic FM | 2.5 | 2.4 | +0.1 |
| SEN | 2.4 | 2.3 | +0.1 |
| ABC Radio National | 2.1 | 2.4 | -0.3 |
| ABC News Radio | 1.7 | 1.6 | +0.1 |
| Vega | 1.4 | 1.6 | -0.2 |
I’ll bring you the next Melbourne Radio Ratings as well, which will be the first after the frequency swap. The results should be interesting. That survey will be for May 7 to June 10 inclusive, and is due for release on June 20.
Samuel
Comments Disabled To "3AW Retains Top Spot in Melbourne Radio Ratings"
#1 Comment By Chuck A. Spear On May 10, 2006 @ 2:18 am
I blame ABC Local Radio’s drop in ratings on Samuel’s swipe at ABC Local Radio having the audacity to advertise on commercial TV.
[2]
I also blame Red Simons and Richard Stubbs for declining audiences.
Samuel, do you really think we need more advertising? I’m not sure about you, but everywhere I look, there are ads bombarding my senses.
#2 Comment By Chuck A. Spear On May 10, 2006 @ 2:20 am
Oh and thanks for putting up these ratings. I agree it will be very interesing to see the next set of ratings. I have been losing sleep over it.
#3 Comment By Samuel On May 10, 2006 @ 8:36 am
The good news is that the last survey period finished before I made that comment…the current survey period started with it though.