It occured to me over the weekend that 2CC would be a very good podcaster. They have a lot of very interesting programming which would work quite well in a podcast format, and provide them with a new business opportunity.
My idea is that 2CC’s local programming could be released later in the day without the broadcast ads, but with a reduced number of podcast ads, the podcast ads for a 2CC podcast could be somewhat Canberra centric as the majority of 2CC’s podcast audience would probably be based in Canberra.
I should probably explain why I think their programming would make good podcast material. Firstly, it deals with Canberra and Australian news and contains a lot of interesting interviews, which would be of interest to many people, not just in Canberra. Some people may want to hear a certain interview again, or may be referred to an interview they missed. It could even add an extra dimension of listener interactivity to the programming, and make emails a bit more prominent. Many ex-Canberrans may be interested to hear what is happening in Canberra, in much the same way ex-Australians often listen to the 2UE webstream.
I ran a few quick calculations, based on 10 minutes of news and 12 minutes of commercials and found that Breakfast would run for 133 minutes and Drive for 114 minutes, which would, at 64kbps mono, work out at 63.84MB and 54.72MB respectively. These figures do not take into account the podcast ads, and they could probably get away with a half the bitrate and still have decent audio quality for speech.
The weekend programming would also be good in podcast form, and I think the 2CC podcasts would be quite popular.
I suppose they would probably need another staff member to handle the podcasts (I’d be happy to put my hand up!), but I still think they would make a profit from them if they had podcast ads.
Of course, another useful thing would be webstreaming, although I’m not sure if they would be allowed to stream network programming, and if they’re not able to, then I doubt that they would be inclined to run a part-time stream. None the less, I think the podcasts are a good idea.
On that note, Samuel’s Persiflage #3 has exceeded 100 downloads this month, the first episode to do so.