Isn’t this just fantastic, CIT  spend a week bombarding television advertising space (and possibly FM radio advertising space, but I wouldn’t know about that) with a message about CIT direct enrolment information being available in the Saturday 21 January edition of the Canberra Times.
This was important to me as I needed this information about times and dates for enrolment, so on Saturday I rearranged my busy morning schedule so that I could go down to the newsagent (which was closed, ended up going to the supermarket) to buy the Saturday Canberra Times. To my horror I discovered that I had to pay $2 for this overabundance of classifieds and commentary on the social goings-ons of groups that don’t interest me (coupled with the occasional news story). Considering that Sydney’s Sunday newspapers cost about the same price here in Canberra as the Saturday Canberra Times, I would consider the Saturday Canberra Times a ripoff.
I wouldn’t have minded paying this fee and rearranging my schedule if this was the only way to get the information, as the CIT seemed to imply in their advertisements. However, today as I look at the CIT website , what do I find but a freely downloadable 1.1 MB PDF version of the miniscule direct enrolment guidebook .
Was it really too hard for the CIT to say “Check this Saturday’s Canberra Times or see our website”? Considering that many students work on weekends, surely this would have made life easier for a vast majority of those who are seeking enrolment in CIT courses.
I do hope the Canberra Times gave CIT a percentage of the sales revenue for this, as the number of papers sold would surely have been above average thanks to CIT’s advertising…who knows, maybe this theoretical payment helped cover the cost of the advertising…or did I just unwittingly donate $2 to Rural Press? If so, can I claim that back on tax? No!…Hmmm, funny that…