As many Canberrans would know, this year Canberra’s Talk Radio 1206 2CC is turning 30. In those 30 years many many things have changed, probably the most significant thing is that it used to be a music station, and then gradually became a talk radio station. Today 2CC is Canberra’s number one radio station for news and entertainment (oops, I’m sounding like an ad again), and broadcasts many talented and influential broadcasters, including the king of talk radio, John Laws. (Just a quick note here, that is my opinion and there are plenty of people who will disagree with me, none the less, I still think 2CC is great.)
But, as I say, it wasn’t always so, at one stage as a music station 2CC consistently topped the ratings, this was during the time which can now be referred to as the time when they made those things you hear about when people say “They don’t make ’em like they used to”.
Well, as part of 2CC’s 30th birthday, former 2CC staff are invited along to the 2CC reunion [1] being held on Saturday the 29th of October, two days before 2CC’s birthday…or so I’m led to beleive.
Anyway, why am I babbling? Well, believe it or not I do have a point, and it fits into the category of “They don’t make ’em like they used to.” While I was browsing the 2CC reunion website I stumbled across something which can probably be described as one of the best radio jingles ever made. If you listen closely you can probably spot the points where they would have chopped it up into smaller “sweepers”, and it probably sounded good in sweeper form, but it sounds fantastic as a one minute jingle. As I keep saying, this is arguably one of the best jingles ever produced, and I hope you enjoy listening to it. I’ve cleaned it up a bit as the copy on the reunion website had a long silence at the end, and their version was a WMA file which makes it mildly restrictive for playback.
Click here for the one minute MP3 “2CC Music Radio” jingle. [2]
I was listening to this earlier in Winamp on a loop with a two second crossfade between the end and the beginning, and my verdict is that this jingle is fantastically addictive.
Samuel
Comments Disabled To "2CC Music Radio Jingle"
#1 Comment By John B1_B5 On October 20, 2005 @ 11:07 pm
I’ll give it a 6 out of 10 !
#2 Comment By Samuel On October 20, 2005 @ 11:32 pm
Fair enough, music (and jingles for that matter) are a very subjective thing.
I guess you’ve probably heard a lot more jingles from that era (and before it) than I have John. Any favourites?
It seems to me that good jingles have almost disappeared these days, which is a pity as they really make you feel good about a station or show. They also provide an extra “presence” to the station, show or both.
In case you’re interested, Wayne Mac has compiled a [3]
#3 Comment By John B1_B5 On October 21, 2005 @ 9:00 am
My favourite jingle, or more correctly, advert, goes back to the 1960’s when the ORIGINAL louie the fly advert made its debut . It was written by no less than Bryce Courtenay and performed by Ross Higgins (of “Kingswood Country” fame ) .
I’m Louie the fly
I’m Louie the Fly
Straight from rubbish tip to you
Spreading disease with the greatest of ease
.– —- ——– — —-
I’m bad and mean and mighty unclean
Fraid of no-one !
Cept the man with the can of Mortein !
( Louie the fly is then sprayed with Mortein, and he drops dead on his back ) .
#4 Comment By Samuel On October 21, 2005 @ 1:52 pm
I must see if I can find either audio or video from that ad somewhere.
#5 Comment By John B1_B5 On October 21, 2005 @ 6:58 pm
You can see a drawing of (the late ) Louie the fly here —
[4]
#6 Comment By Samuel On October 21, 2005 @ 11:06 pm
And you can find a bunch of Louie The Fly TV advertisements at [5]
Of course if you just want to hear the song, you can always download it from http://samuelgordonstewart.com/wp-content/LouieTheFly.mp3
#7 Comment By John B1_B5 On October 22, 2005 @ 8:38 am
That’s great . Thanks Samuel !
#8 Comment By John B1_B5 On October 22, 2005 @ 8:46 am
That would have to rate as an “Australian Classic ” .
Listening to the song, I can recognize Ross Higgins’ voice ….. of course I didn’t even know who Ross Higgins was until “Kingswood Country” came along in the 1980’s ( 20 years after the original ad ) …… and I only found out THIS YEAR that it was his voice in the original 1960’s advert !