Archive for May 17th, 2012

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May 17th, 2012 at 09:00pm

Watson IGA becoming Watson Supabarn

On May 28, the supermarket in Watson will change allegiances, breaking its ties with the Independent Grocers of Australia chain, to become a member of the Supabarn group.

The store will, consequently, change name from SupaIGA (the branding used for larger IGA stores) to SupaExpress (denoting smaller Supabarn stores).

20120517-171714.jpg
Watson IGA with half of its external branding changed)

None of the internal branding has changed yet, and it is unlikely that much of the product range will change later on as both IGA and Supabarn use Black & Gold as their generic brand. There is, however, a notice at the checkouts informing customers of the change, noting specifically that the staff will not change, but the IGA catalogue which is delivered to households in the area will no longer be applicable in the store.

It is not currently known whether the Supabarn catalogue, which is also distributed in the area, will apply to a SupaExpress branded store or if a separate catalogue will apply.

One thing which is certain though is that the little yellow price tag stickers will not all need to be changed as Supabarn has used the same style of price tags for many years.

The expansion of Supabarn in to smaller suburban supermarkets continues a recent trend of expansion of the main Supabarn brand in to Sydney, which came after most Supabarn stores were taken over by Woolworths in the 1990s.

Samuel

3 comments May 17th, 2012 at 05:23pm


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