By now you have probably heard that Jerry Seinfeld has filmed an ad for the Greater Building Society [1] of Newcastle (which, I should note, has many branches across New South Wales and Queensland), only the third business for which Seinfeld has ever done an ad, the others being Microsoft and American Express.
Well, this just isn’t the sort of thing you can keep under wraps, especially when you film in on the streets of New York. Back on the 11th of May, YouTube user Jchief117 [2] noted that “Jerry Seinfeld was in Cedahurst, NY filming a 30 second commercial for Greater, a bank in Australia” and recorded two videos to prove it:
And yet it still takes a press release two months later for the media to notice.
If The Greater Building Society were an American company, the gossip magazines and tabloids would have been all over this on May 12.
Samuel