May 21st, 2007 at 02:53pm
About a week ago whilst listening to 2CC I had the immense pleasure of hearing a promo for their afternoon show, Afternoons with John Stanley. It was one of their short pre-news promos, but it pleased me immensely as it is, as far as I can recall, the first time they have ever had promos for the afternoon show.
Later on I heard some full-length promos for John Stanley’s show. 2CC are using the same promos as 2UE for John Stanley’s program, with their own station ID tacked on the end.
These promos are long overdue in my opinion, and I am very pleased that 2CC have decided to run them.
Also, 2CC have started running promos for the upcoming drive show with Mike Welsh during John Stanley’s show, this is a great idea as previously the first chance anybody had to find out what was planned for the drive show was after it had already started.
In the last Canberra ratings 2CC’s drive show gained 0.5 of a ratings point to reach 5.8% of the available audience, and logic would say that this kind of promotional activity should bring in more listeners who may have otherwise switched off at the end of John Stanley’s show, which can only be a good thing.
Incidentally, in the Canberra ratings, The Mike Jeffreys Breakfast Show also gained .5 of a ratings point, to claim 9.5% of the available audience.