March 19th, 2007 at 12:19pm
Oh this will be fun…a review of a station with a playlist filled with music which doesn’t come close to my tastes.
This review is of FM 104.7 from 2pm-3pm on the 27th of February.
- 2:00pm: No surprises…it’s a song I don’t recognise and seems to contain a fair bit of yelling.
- 2:02pm: Announcer informs me that we are having an “ad free 50” and that a song from the television show “Ugly Betty” will be on soon…then he takes a call about a desperate and dateless ball which the station is promoting, possibly even running…the background music doesn’t help me understand the caller who is on a poor quality phone line. Three bands participating in the night are named and I only recognise one of them.
- 2:03pm: Hmmm, this station is voicetracked (more or less automated) as the call ends just as the vocal section of the song starts…song is passable, much better than the tripe on 666 ABC Canberra, but I wouldn’t have a clue who is singing it.
- 2:06pm: Promo for breakfast show and ad free 50 (9 seconds)
- 2:06pm: That tune sounds familiar, “Let Me Entertain You”, the chorus is the highlight of the song as the rest isn’t very melodic. It’s the best song so far though.
- 2:10pm: Promo for Skyfire (13 seconds), overlaps the vocals of the next song, somebody isn’t paying attention to their automation.
- 2:11pm: I’m not entirely sure that the music in this song has any relation to the lyrcis, or that the singers are capable of singing…something about closing (devine references) doors…I think.
- 2:13pm: And there I was thinking an ad free 50 would be fifty songs without ads…instead it’s just fifty minutes according to this promo. (5 seconds)
- 2:14pm: I’ll take a guess at the title of this song being “slave on a minimum wage”…it’s a strangely catchy repetitive techno piece…there is definitely no singing involved in this song.
- 2:16pm: A competition to give away tickets to Skyfire.
- 2:18pm: At long long last we have a song introduction…couldn’t quite catch the name of the band, but the title was “How to save a life”. This band were either drunk or under the influence of some other substance during recording as I fail to see how anyone could slur that many words in such a short amount of time…the transcript would be amusing “aartosayaliff…”.
- 2:21pm: Another ad free 50 promo (9 seconds).
- 2:22pm: This song sounds familiar, not that I can work out most of the lyrics, does anybody even listen to lyrics any more? If so, why do so many bands make it so difficult? I have absolutely no idea what the song is, and I have no idea why I recognise the music…random collection of noise as far as I’m concerned.
- 2:25pm: Station ID (4 seconds).
- 2:25pm: This is WIN Television’s favourite song…Pink’s Stupid Girls. WIN have a bunch of time fillers called “WIN Presents” which are basically mini-documentaries about songs, unfortunately I have spotted that particular episode at least four time in the last few weeks between WIN News late Edition and the start of Quizmania.
- 2:28pm: This station loves the promos…ad free 50 promo (9 seconds).
- 2:28pm: Song with poorly forced fake accent…the lyrics would be understandable if they weren’t drowned out by the music.
- 2:32pm: Back to the Skyfire competition, caller doesn’t win the tickets to Skyfire, but does get a pass to Questacon…they must have been desperate for sponsors. Also going in to the draw for a whole heap of things including a twelve month pass to the currently “closed indefinitely due to storm damage” Dendy Cinema.
- 2:35pm: This song is by “The Sugarbabes”, if you can call it a song.
- 2:38pm: Station ID (3 Seconds)
- 2:38pm: I think this song is supposed to be by “Evermore”. It amazes me how many songs so far have contained references to body parts and various things which can be done with them, most of which are commonly promoted in spam emails.
- 2:42pm: Promo for Skyfire (13 Seconds)
- 2:42pm: Ad break: Very long Skyfire promo, Canberra Comprehensive Car Care Centre, Club Lime, Telstra Shop, Planet Max, Flight Centre, Broadcast Services Australia, Lenocks Volkswagen, Matisse Hair and Beauty, Tralee Housing Dvelopment, and a strange promo for FM 104.7 SMS…doesn’t tell me why I should send them a text message though. (5:50)
- 2:47pm: Another song, more of those references…rap, I think I’ll pass.
- 2:52pm: Song ends, announcer says goodbye and starts a song by a group with an explicit name (references again), the music is stolen from something else but I can’t work out what.
- 2:54pm: Ad break: Promo for 104.7 webstream, ANZ Frequent Flyer Visa Card, ACTSport’s Clubsport winners (or something like that), SOHO Designs, Night and Day Locksmiths, Murrays Coaches, Gen Tech Automotive, House of Heroes, The Funny Shop. (4:12)
- 2:59pm: Intro for “Nige’s radio Show” followed by “Nige” previewing the show.
And that’s where the hour finishes…no news in that hour, that’s a worry.
Advertising: 10 minutes and 57 seconds
News: None in the hour, it might have been run before 2pm and after 3pm but I wouldn’t know, and I find the lack of news disturbing. There wasn’t even anything to suggest that the station might have a news bulletin, there wasn’t even a mention of the temperature!
Talk: There wasn’t much, but the talk that was there sounded good, nowhere near as rushed as it did on Mix 106.3, although it was obvious to anybody who takes notice of these things that the hour was voicetracked. The presenter was friendly and got along with the two callers quite well…not so sure that he knew much about the music though as he barely mentioned it.
Music: Not even close to my tastes, I don’t think there was a song in there that I would listen to if I had the choice, but I’m sure it was of interest to the majority of the target demographic (I’m part of it but you wouldn’t know it). I’m also concerned about the amount of references to various body parts and things you can do with them. I’ll give them one star for effort, and another for doing better than 666 ABC Canberra.
Overall: Whilst I didn’t really enjoy any of the music, I wouldn’t run away screaming…for most of the hour it was a pleasing noise which surprised me. The ad free 50 idea is interesting, but I have to wonder if it comes at the expense of the news. I wouldn’t voluntarily listen to this station if given the choice after what I heard here, but it’s not too bad.
Entry Filed under: Radio Review