September 25th, 2006 at 12:25pm
The annual Mid-dawn ratings for various capital cities have been released, of particular interest to me is the Sydney Ratings, as they influence Sydney’s mid-dawn programming, whcih in turn affects the programming they relay into Canberra.
2UE’s Stuart Bocking is off to a great start, pulling the station back within 5 points of rival 2GB, 2GB are on 16.9%, 2UE 12.5%, Triple M 9.5%, Mix 106.5 8.8% and NewsRadio 8.1% rounds out the top five. According to RadioInfo, this is the highest score NewsRadio has acheived in mid-dawn, and it’s all to do with “specially programmed” BBC radio, which is broadcast by NewsRadio overnight.
Radioinfo has plenty of info on some of the other capital cities:
In Melbourne Trevor Chappell’s national overnight program on ABC774 is top with 21.7%, followed by 3AW with 20.3%. Nova 100 is third with 10.3%, followed by Gold on 7.7%. NewsRadio does not score as strongly in Melbourne with only 2.8%, while SEN, which broadcasts overnight international sport, scores 4.7%.
In Adelaide talk station 5AA was streets ahead of its rivals on 28.0%. ABC talk station ABC891 was second with 15.0%, followed by SAFM on 11.3 and Mix 102.3 on 9.6%.
Radioinfo’s headline for their article about Mid-Dawn ratings is “Talk top at nights”…and why wouldn’t it be? If you’re listening to the radio in the wee hours, you’re probably not after presenter-free music and ads…you probably want some company, and these ratings show that.