Archive for July 30th, 2006

Samuel’s Musicians Of The Week

This week’s award goes to The Lovin’ Spoonful, and the feature song is Jug Band Music

I was down in Savannah
Eatn’ Cream and Bannanas
When the heat just made me faint
I began to get crosseyed
I thought I was lost
I’d begun to see things as they ain’t.
As the relatives gathered to see what’s the matter
The doctor came to see was I fine.
But the doctor said give him jug band music,
It seems to make him feel just fine.

I was told a little tail about a skinny as a rail
L.A. put cowboy with a headache
He was hung up in the desert swappin’ rats
And tryn’ ta get a drink of water with his knees gettin’ mud caked
And I’ll tell you and exceptance how he stumbled into Memphis Tenassee
Hardly crawling gettin’ dust baked.
We gave ‘im little water; a little bit of wine
he opened up his eyes but they didn’t seem to shine
And the doctor said give him jug band music
it seems to make him feel just fine

So if you ever get sickly
get sister run quickly to the dusty closet shelf
and pull out a washboard; and play a guitar chord
and do a little do it yourself.
call on your neighbors to put down their labors
and come and play the hardware in time
cause the doctor said give him jug band music
it seems to make him feel just fine

I was floatin’ in the ocean
greased with suntan lotion
when i got wiped out by a beach boy
he was surfin’ when he hit me but jumped off his board to get me
and he dragged me by the armpit like a child’s toy
as we staggerd into land with all the waitors eatn’ sandwiches
we tried to mooch a towel from the hoi poloi
he emptied out his eardrums; i emptied out mine
and everybody knows that the very last line is
the doctor said give him jug band music
it seems to make him feel just fine

and the doctor said give him jug band music
it seems to make him feel just fine

Samuel

July 30th, 2006 at 07:24pm

Canberra Radio Ratings: Survey #1 for 2006

In mid-June the Canberra radio ratings were released…I then analysed the figures and promptly forgot to write anything about them. Regular readers may recall that in early May, when the ratings period started, I made some predictions. I am pleased to be able to announce that I got quite a few things right.

So without further ado, here are the results for Canberra Radio Ratings Survey #1, 2006, for Sunday May 19 to Saturday June 3 inclusive

Let’s start with the overall picture of the ratings:

Position (Last
Survey)
Station
Name
Score (Last
Survey)
Change
1 2 Mix 106.3 (Music) 21.5 20.7 +0.8
2 1 FM 104.7 (Music) 17.6 21.0 -3.4
3 3 ABC Local Radio (Talk) 15.9 17.6 -1.7
4 6 2CC (Talk) 8.5 6.8 +1.7
5 4 JJJ (Music) 7.8 8.5 -0.7
6 5 ABC Classic FM (Music) 7.4 7.0 +0.4
7 7 ABC Radio National (Talk) 6.4 6.7 -0.3
9 9 2CA (Music) 5.0 4.4 +0.6
10 10 ABC NewsRadio (Talk) 4.0 2.5 +1.5
8 8 Other 5.9 4.8 +1.1


As predicted, FM 104.7 lost top spot in favour of Mix 106.3, and as stated, FM 104.7 are going downhill rather quickly (largest audience loss in Canberra). It was quite interesting (and not in the least bit surprising given the quality of 2CC programming, their excellent coverage of the ACT Budget, and the ads they ran on buses) to see 2CC gain the exact percentage of the market that their direct competitor, 666 ABC Canberra, lost. 2CC also jumped into second place in their market (talk) and had the highest audience gain of any radio station in Canberra.

JJJ continued their topsy turvey results, this time they lost a few listeners, ABC Classic FM gained a few listeners (seems to be quite popular in doctors’ surgeries), Radio National lost audience as predicted…they just aren’t local enough to maintain an audience now that they podcast almost all of their useful programs.

2CA and NewsRadio were the real surprise packets of these ratings.

2CA, with no advertising, managed to gain a decent bit of the market, probably due to two factors. Firstly they have the best playlist in Canberra and the word is spreading, and secondly they are the only music station on the AM dial…the 2CC advertising helped, as some of the people who saw the ads and decided that they would check out 2CC probably didn’t like it, and then found the best music station in Canberra…it sounds similar to Mix 106.3 these days, but it is better…much better.

Daniel Gibson did very well for 2CA on breakfast, so I do find it curious that they launched a new breakfast duo right after the ratings were released, but Paul & Leighton do appear to have hung on to Daniel’s audience and then gained some more…I’m overhearing their names more and more around Canberra, 2CA are more than likely on a winner with them.

NewsRadio had a very surprising jump in the ratings…admittedly they were broadcasting the federal budget proceedings and other parliamentary excitement…but a jump of 1.5% of Canberrans? We’ll have to keep an eye on them for the next ratings.

“Other” also had a decent jump, other of course being the measurement for non-listed stations, and (I think) people who are not listening. Apparently there is a new station called Raw FM or something which is gaining popularity in the target demographic of JJJ and FM 104.7.

For the record, the top three single station gains went to 2CC (+1.7), NewsRadio (+1.5) and Mix 106.3 (+0.8). The top three single station losses went to FM 104.7 (-3.4), ABC Local Radio (-1.7) and JJJ (-0.7)

Now, the market vs market summary:

Position (Last Survey) Category Score (Last Survey) Change
1 1 Music 59.3 61.6 -2.3
2 2 Talk 34.8 33.6 +1.2
3 3 Other 5.9 4.8 +1.1


Quite interesting to see Talk closing in on Music, and “other” also making a gain.

Now the same comparison, but with station averages instead (other cannot be included in averages due to the ever-changing number of others):

Position (Last Survey) Category Score (Last Survey) Change
1 1 Music 11.86 12.32 -0.46
2 2 Talk 8.70 8.40 +0.30


Now for the overall ABC vs Commercial figures:

Position (Last Survey) Category Score (Last Survey) Change
1 1 Commercial 52.6 52.9 -0.3
2 2 ABC 41.5 42.3 -0.8
3 3 Other 5.9 4.8 +1.1


Everybody is losing out to the “other” category.

On average per station:

Position (Last Survey) Category Score (Last Survey) Change
1 1 Commercial 13.15 13.23 -0.80
2 2 ABC 8.30 8.46 -0.16


Despite the ABC category having a larger overall fall, the commercial stations had a larger average fall.

Somebody I know said the following very patronising statement in a group setting I was involved in a few weeks ago “…it’s like the “AM” button on the radio…you never use it, but it’s good to know it’s there!”

How accurate was this person I wonder?

Position (Last Survey) Category Score (Last Survey) Change
1 1 FM 58.3 59.7 -1.4
2 2 AM 35.8 35.5 +0.3
3 3 Other 5.9 4.8 +1.1


Not very accurate by the looks of it…35.8% (and climbing) of Canberrans prefer to use the AM button.

On station averages:

Position (Last Survey) Category Score (Last Survey) Change
1 1 FM 11.66 11.94 -0.28
2 2 AM 8.95 8.88 +0.07


So there you have it, the Canberra Radio Ratings for Sunday May 19 to Saturday June 3 inclusive. The summary from Nielsen Media Research can be found here

At this stage the date for the next ratings has not been announced.

Samuel

2 comments July 30th, 2006 at 06:24am


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