- Samuel's Blog - http://samuelgordonstewart.com -

3AW Retains Top Spot in Melbourne Radio Ratings

The results for the final ratings survey before the 3AW/Magic frequency swap [1] are in, with 3AW and Magic both recording gains. This is Melbourne Ratings #3, 2006, for March 26 to April 29 inclusive.

The largest gains went to 3AW (+2.2), Fox FM (+1.0) and Magic (+0.4). The largest losses went to ABC Local Radio (-1.8), Gold 104.3 (-1.6) and Mix 101.1 (-0.5).

Station This
Survey (%)
Last
Survey (%)
Change
3AW 16.7 14.5 +2.2
Fox FM 11.3 10.3 +1.0
ABC Local Radio 11.2 13.0 -1.8
MMM 10.5 10.3 +0.2
Nova 9.0 9.0 0
Gold 104.3 8.3 9.9 -1.6
Magic 6.0 5.6 +0.4
Mix 101.1 5.1 5.6 -0.5
3MP 2.5 2.2 +0.3
ABC Classic FM 2.5 2.4 +0.1
SEN 2.4 2.3 +0.1
ABC Radio National 2.1 2.4 -0.3
ABC News Radio 1.7 1.6 +0.1
Vega 1.4 1.6 -0.2

I’ll bring you the next Melbourne Radio Ratings as well, which will be the first after the frequency swap. The results should be interesting. That survey will be for May 7 to June 10 inclusive, and is due for release on June 20.

Samuel

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Comments Disabled To "3AW Retains Top Spot in Melbourne Radio Ratings"

#1 Comment By Chuck A. Spear On May 10, 2006 @ 2:18 am

I blame ABC Local Radio’s drop in ratings on Samuel’s swipe at ABC Local Radio having the audacity to advertise on commercial TV.

[6]

I also blame Red Simons and Richard Stubbs for declining audiences.

Samuel, do you really think we need more advertising? I’m not sure about you, but everywhere I look, there are ads bombarding my senses.

#2 Comment By Chuck A. Spear On May 10, 2006 @ 2:20 am

Oh and thanks for putting up these ratings. I agree it will be very interesing to see the next set of ratings. I have been losing sleep over it.

#3 Comment By Samuel On May 10, 2006 @ 8:36 am

The good news is that the last survey period finished before I made that comment…the current survey period started with it though.